Written by Shannon Hansen Photos by Shannon Hansen “Our culture really relies on celebrities — we trust them,” Rick Erkeneff, chairman of the South Orange County chapter of the Surfrider Foundation, said. “They sell us everything from toothpaste to makeup to you name it. They’re selling us products and we trust and believe them. So, when a celebrity gets behind the … [Read more...] about The Impact of Celebrity Endorsements on Environmental Causes: How Much of a Difference Do They Really Make?
Surfrider Foundation
Malibu Rallies To Keep Oceans Clean
Photos by Shannon Hansen Malibu City Councilman, Jefferson “Zuma Jay” Wagner, walked along Pacific Coast Highway, angrily eyeing candy wrappers, cigarette butts and plastic straws that had been left in the street just outside of his surf shop. As he made his way just off his store’s property line, he pointed at a sewage drain on the sidewalk. “This drain collects … [Read more...] about Malibu Rallies To Keep Oceans Clean
Malibu saves the waves for our future
Our society is addicted to technology, and we tend to feed that addiction with petty information. Unlimited knowledge is constantly at our fingertips as is the opportunity to use that knowledge to change things in our world. Yet, all too often I find myself wallowing in the useless chatter of celebrity gossip, the latest Apple product or YouTube videos of laughing babies … [Read more...] about Malibu saves the waves for our future
