Cat Davis and Sofia Reyes listen to music on Alumni Park. Photos by Lucian Himes You’re scrolling on TikTok for who knows how long. You come across 10 different videos in a span of 20 minutes, all using the same sound bite from the newest hit song. You pause and ponder, “Has social media changed music?” Since its development, social media has weaved its way into every … [Read more...] about Authenticity in Music: Social Media Makes Music More Personal
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Fresh Faces: Transfer Finds Her Voice at Pepperdine
Photos courtesy of Diamond LongsTransfer Diamond Longs poses for a portrait during a photoshoot for her new song "Love X 25," which she released Aug. 28. Longs transferred to Pepperdine this year after attending College of the Canyons in Santa Clarita, California.Diamond Longs is from Santa Clarita, CA, so she said the idea of attending Pepperdine was always in the back of her … [Read more...] about Fresh Faces: Transfer Finds Her Voice at Pepperdine
2020 Mic Check with the Music Industry
Art by Samantha MillerDue to the COVID-19 pandemic, record labels and their artists are faced with dire consequences. From Coachella to Glastonbury, everything has been canceled. As a result of the dissolution and postponements of highly anticipated tours and music festivals, many companies, like Position Music in Burbank, CA, are finding new ways to build direct-to-consumer … [Read more...] about 2020 Mic Check with the Music Industry