Written by Shannon Hansen Photos by Shannon Hansen “Our culture really relies on celebrities — we trust them,” Rick Erkeneff, chairman of the South Orange County chapter of the Surfrider Foundation, said. “They sell us everything from toothpaste to makeup to you name it. They’re selling us products and we trust and believe them. So, when a celebrity gets behind the … [Read more...] about The Impact of Celebrity Endorsements on Environmental Causes: How Much of a Difference Do They Really Make?
Heal the bay
Malibu Rallies To Keep Oceans Clean
Photos by Shannon Hansen Malibu City Councilman, Jefferson “Zuma Jay” Wagner, walked along Pacific Coast Highway, angrily eyeing candy wrappers, cigarette butts and plastic straws that had been left in the street just outside of his surf shop. As he made his way just off his store’s property line, he pointed at a sewage drain on the sidewalk. “This drain collects … [Read more...] about Malibu Rallies To Keep Oceans Clean
Heal the Bay Brings Cleanup Efforts to Malibu
Photos by Duncan Hilby and Heal the BayLocals from all around the greater Los Angeles area congregated to Will Rogers State Beach to help Heal the Bay in their efforts to keep the beaches clean and safe from hazardous trash and pollution. Every third Saturday of the month, the organization invites people to help them in their project to keep beaches in the Greater LA area clean … [Read more...] about Heal the Bay Brings Cleanup Efforts to Malibu
Pet a Shark on Shark Sunday
Photo courtesy of Natalie BurdickSanta Monica Pier Aquarium hosts a weekly shark feeding called Shark Sunday to educate humans about sharks, according to Vicki Pasek, aquarium employee. Their goal is to prevent and reduce widespread fear of sharks. This event occurs every Sunday at 3:30 p.m. Pepperdine offers surfing classes and Surf Chapel, which both occur at Zuma Beach. … [Read more...] about Pet a Shark on Shark Sunday
Bio class monitors beach habitats
Most people think of beaches simply as territories for playing volleyball or getting a good tan — not many view them as ecosystems. Through the nonprofit organization Beach Ecology Coalition along with projects in her biology classes, Professor of Biology Karen Martin works to spread the message that beaches aren’t just sandy playgrounds. “Most people are so used to thinking … [Read more...] about Bio class monitors beach habitats