Matt Deseno, professor and founder of BAAM marketing agency, shares how he got his entrepreneurial start and advice for creating an ethical business that serves a need. "No one no one starts off at anything amazing," Deseno said. "We all start off pretty pretty bad and it just takes perseverance, to keep on being bad at it long enough to eventually get good at … [Read more...] about Career Chat: Matt Deseno
marketing
Pepperdine Alumna Olivia Robinson’s App Helps Users Support Black-Owned Businesses
Graphic courtesy of BlackDollar Olivia Robinson began working on her app, BlackDollar, while she was a senior Integrated Marketing Communication student at Seaver College. She graduated from Pepperdine in spring 2020 and officially launched the app the following November. BlackDollar is an app that allows people to intentionally support Black-owned businesses, through … [Read more...] about Pepperdine Alumna Olivia Robinson’s App Helps Users Support Black-Owned Businesses
Career Chat: Noah Santo
Noah Santo shares how Beats by Dre advertisements inspired him to incorporate his love for sports within a career in marketing. "Within a career, I definitely wanted to create stories that really hit people emotionally and pretty much you know gave them chills on the back of their head," Santo said. __________________________ Follow the Graphic on Instagram: … [Read more...] about Career Chat: Noah Santo
Fresh Faces: Transfer Brings Entrepreneurial Spirit to Pepperdine
Transfer Micaela Harris smiles in November at the University of Southern California while hanging out with friends. After attending Saint Mary's College of California, Harris said she is majoring in Pre-Integrated Marketing Communication at Pepperdine to pursue social media marketing. Photos courtesy of Micaela Harris Transfer Micaela Harris has an entrepreneurial spirit. … [Read more...] about Fresh Faces: Transfer Brings Entrepreneurial Spirit to Pepperdine
Academy of Country Music Equips Interns With Hands-On Experience
Megan Dunn is a Pepperdine senior interning for the Academy of Country Music. Her internship started in the second semester of her senior year. Photo courtesy of Megan Dunn The annual Academy of Country Music (ACM) Awards showcase some of the biggest names in country music, including special performances by the industry's top country artists. Last year's winners include Keith … [Read more...] about Academy of Country Music Equips Interns With Hands-On Experience
