A group of students finish the Hike to the Cross on Pepperdine’s campus for a photoshoot promoting the “For Greater Purpose” brand campaign; the date is unknown. Michael Friel said IMC was intentional with the photos they chose to promote the campaign. Photo courtesy of Michael Friel Social media posts appeared and flyers covered campus, all carrying the same phrase — “For … [Read more...] about A Campaign Built on Calling: Inside Pepperdine’s ‘For Greater Purpose’
marketing
Deinfluencing Trend Counters Consumerism
Deinfluencing is the antithesis of influencer culture — deinfluencers encourage people to reduce consumption of products hyped on social media, according to CNN. In 2023, online content creators started the deinfleuncing trend to counter the impact influencer marketing has on spending habits. Instead of pushing products, deinfluencing content dissuades consumers from … [Read more...] about Deinfluencing Trend Counters Consumerism
Opinion: Rant: New Pepperdine Logo Disappoints
Transparency Item: The Perspectives section of the Graphic is comprised of articles based on opinion. This is the opinion and perspective of the writer. Many students were surprised by the “hard launch” of a refreshed Pepperdine logo unveiled by the University's Instagram account on Jan. 8. Similar to many of the comments below Pepperdine's Instagram post on Jan. … [Read more...] about Opinion: Rant: New Pepperdine Logo Disappoints
DPS Sends Mistaken Email to Entire Pepp Community
Editor’s note: *Name has been changed to J. Doe to protect the individual's privacy.Pepperdine’s Department of Public Safety "mistakenly" sent a forwarded email containing a student's personal information Thursday evening to the entire Pepperdine community.The email contained the student’s CWID, name, where they were living and that they had been restricted … [Read more...] about DPS Sends Mistaken Email to Entire Pepp Community
Pepperdine Student-Athletes Can Now Market Their Name, Image and Likeness
Art by Samantha MillerThe glass ceiling of NCAA amateurism rules is broken.Collegiate student-athletes are now free to profit off their own names, images and likenesses (NIL) and market their own brands, after the NCAA bent under legal pressure from eight states June 30.Name, image and likeness are three elements that make up a legal concept known as the “right of … [Read more...] about Pepperdine Student-Athletes Can Now Market Their Name, Image and Likeness