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Form 990 Reveals Pepp’s Top Earners for FY2025

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The first page of Pepperdine’s 990 filing ending July 2025. The form ensures nonprofits comply with IRS guidelines each year. Photo by Marcos LizarragaPepperdine released its 2025 Internal Revenue Service Form 990, a financial form that tax-exempt organizations are required to file annually and publicly disclose, according to the IRS.The document contains financial … [Read more...] about Form 990 Reveals Pepp’s Top Earners for FY2025

Opinion: AI Advertisements Look Tacky

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Art by Ava MillerTransparency Item: The Perspectives section of the Graphic is comprised of articles based on opinion. This is the opinion and perspective of the writer.Every day, content rapidly circulates through the online life cycle — getting posted, shared and liked before dying at the hands of a harsh algorithm. Increasingly so, AI-generated images and videos have … [Read more...] about Opinion: AI Advertisements Look Tacky

A Campaign Built on Calling: Inside Pepperdine’s ‘For Greater Purpose’

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A group of students finish the Hike to the Cross on Pepperdine’s campus for a photoshoot promoting the “For Greater Purpose” brand campaign; the date is unknown. Michael Friel said IMC was intentional with the photos they chose to promote the campaign. Photo courtesy of Michael Friel Social media posts appeared and flyers covered campus, all carrying the same phrase — “For … [Read more...] about A Campaign Built on Calling: Inside Pepperdine’s ‘For Greater Purpose’

Deinfluencing Trend Counters Consumerism

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Deinfluencing is the antithesis of influencer culture — deinfluencers encourage people to reduce consumption of products hyped on social media, according to CNN. In 2023, online content creators started the deinfleuncing trend to counter the impact influencer marketing has on spending habits. Instead of pushing products, deinfluencing content dissuades consumers from … [Read more...] about Deinfluencing Trend Counters Consumerism