A group of students finish the Hike to the Cross on Pepperdine’s campus for a photoshoot promoting the “For Greater Purpose” brand campaign; the date is unknown. Michael Friel said IMC was intentional with the photos they chose to promote the campaign. Photo courtesy of Michael Friel Social media posts appeared and flyers covered campus, all carrying the same phrase — “For … [Read more...] about A Campaign Built on Calling: Inside Pepperdine’s ‘For Greater Purpose’
IMC
Letter from the Editor: New University Policy Hurts the Graphic’s Reporting Process
Transparency Item: Letters from the editor are based on opinion. This is the opinion and perspective of the writer, in this case Managing Editor Abby Wilt. When I want to truly get to know someone's story, I like to talk to them face-to-face. I want to hear their thoughts, see their emotions and connect with them on a deeper level — deeper than something I can observe via … [Read more...] about Letter from the Editor: New University Policy Hurts the Graphic’s Reporting Process
Fresh Faces: Artistic Student Hopes to Broaden Her Horizons at Pepp
First-year Chloe Chan sits with her dog, Belly, in November in Silicon Valley, Calif. Chan said it is her dream to work for Google because of the benefits and dog-friendly workplace. Photos Courtesy of Chloe ChanFirst-year student Chloe Chan uses art to navigate life and express herself. Chan, an Integrated Marketing Communication major and Art minor, is a native of Silicon … [Read more...] about Fresh Faces: Artistic Student Hopes to Broaden Her Horizons at Pepp
Fresh Faces: Songwriter Dreams of Entering Music Marketing Industry
First-year Courtney Hancock camps with her friends in Deer Creek, Colo., in June 2019. Hancock said she enjoys being in nature.Photos Courtesy of Courtney HancockFirst-year Courtney Hancock, a songwriter, singer and guitarist from Denver, released five songs and one cover on her website and Soundcloud in 2019 and 2020. She said music is her biggest passion in life.Hancock said … [Read more...] about Fresh Faces: Songwriter Dreams of Entering Music Marketing Industry
Pepperdine Alumna Olivia Robinson’s App Helps Users Support Black-Owned Businesses
Graphic courtesy of BlackDollar Olivia Robinson began working on her app, BlackDollar, while she was a senior Integrated Marketing Communication student at Seaver College. She graduated from Pepperdine in spring 2020 and officially launched the app the following November. BlackDollar is an app that allows people to intentionally support Black-owned businesses, through … [Read more...] about Pepperdine Alumna Olivia Robinson’s App Helps Users Support Black-Owned Businesses