A group of students finish the Hike to the Cross on Pepperdine’s campus for a photoshoot promoting the “For Greater Purpose” brand campaign; the date is unknown. Michael Friel said IMC was intentional with the photos they chose to promote the campaign. Photo courtesy of Michael Friel Social media posts appeared and flyers covered campus, all carrying the same phrase — “For … [Read more...] about A Campaign Built on Calling: Inside Pepperdine’s ‘For Greater Purpose’
Pepperdine Graphic