Deinfluencing is the antithesis of influencer culture — deinfluencers encourage people to reduce consumption of products hyped on social media, according to CNN. In 2023, online content creators started the deinfleuncing trend to counter the impact influencer marketing has on spending habits. Instead of pushing products, deinfluencing content dissuades consumers from … [Read more...] about Deinfluencing Trend Counters Consumerism
environmentalism
Infographic: Eco-News
Infographic by Ali Levens _________________________ Follow the Graphic on Twitter: @PeppGraphic Contact Ali Levens via Instagram (@journ.ali.sm) or by email: ali.levens@pepperdine.edu … [Read more...] about Infographic: Eco-News
Climate Change: Letter from the Editor
Photo by Emily Shaw There should not have been a historic blizzard the weekend of my 16th birthday. Blizzards are common during winter in my small corner of western Kansas — but never at the end of April. As cows wandered the highway due to high drifts against fences, the snow melted away into the next 80-degree weekend. I then had a stark revelation: this was climate … [Read more...] about Climate Change: Letter from the Editor
Samala Chumash Reawakens Sustainable Culture
The flag of the Santa Ynez Band of Chumash Indians billows in the wind by the reservation's tribal administration office April 28. The Samala Chumash reawakened their culture after gaining access to documents about the history and teachings of their ancestors.Photos by Ali LevensThe Samala Chumash, the original occupants of Malibu for 4,000 years, gave the city its namesake of … [Read more...] about Samala Chumash Reawakens Sustainable Culture
Nature Leads the Way
Members of the Malibu community and the Malibu Foundation help restore the hillsides following the Woolsey Fire. Malibu is home to some of the world’s most fire-adapted plants, and after seven to 10 years, native plants can fully recover. Photos courtesy of ReJeana Goldsborough | Malibu Foundation Malibu’s native plants are inherently resilient. Biodiverse and adapted … [Read more...] about Nature Leads the Way