Pepperdine Graphic

Advertising

‘Wordle!’ App Creator Does Good With Mistaken Success

by

Steven Cravotta hugs director of Boost! West Oakland Ty-Licia Hooker. Cravotta partnered with "Wordle" creator Josh Wardle to donate $50,000 to educational nonprofit Boost! after Cravotta profited from ads in his "Wordle!" app. Photo courtesy of Steven CravottaAround Christmas 2021, Pepperdine alumnus Steven Cravotta ('20) noticed an app he created six years ago gained 500,000 … [Read more...] about ‘Wordle!’ App Creator Does Good With Mistaken Success

Fresh Faces: Musician Finds Her Sound

by

First-year musician Jackie Ferrari plays guitar in her Atlanta backyard in March. Ferrari said she makes hip-hop-inspired music that is inspired by her Christian faith.Photos courtesy of Jackie FerrariFirst-year Jackie Ferrari is a triple threat: she writes, plays and produces her own original music, which can be found on Spotify.The Advertising major lives in her hometown of … [Read more...] about Fresh Faces: Musician Finds Her Sound

Fresh Faces: First-year Dreams of Opening up Her Own Advertising Agency

by

Travel lover Courtney Wisniewski looks over the Garden of the Gods in Colorado in September. Wisniewski said she enjoys videography and filmed every destination of the road trip that she took this year.Photos courtesy of Courtney WisniewskiFirst-year Courtney Wisniewski, who is from Lexington, S.C., is an advertising enthusiast and travel lover. One of her dreams in life is to … [Read more...] about Fresh Faces: First-year Dreams of Opening up Her Own Advertising Agency

Navigating Fashion in the Age of COVID

by

Art by Madeline DuvallWith store closures and significantly minimized profits, the fashion industry is still struggling in the age of COVID-19. In addition to drastically altering the supply and demand for clothes, the pandemic forced advertising, customer service and company values to adapt. Pepperdine students involved in the fashion industry have noticed the shift in the … [Read more...] about Navigating Fashion in the Age of COVID

Humans of the Caf: Students Reveal Their Stories

by

Photo by Brielle Fraser "I started performing when I was 8, and it launched me into a career as a child actor. I dabbled in a few commercials," Hannah Prater said. "I began Pepperdine as a double major in Theatre and Advertising because I didn't want to let the performing aspect go yet." Prater said she chose to attend Pepperdine because of the opportunities offered in … [Read more...] about Humans of the Caf: Students Reveal Their Stories