KATE SCHWARTZ
News Assistant
The Student Programming Board announced the performers of Pepperdine’s Spring Concert yesterday. Ok Go and Augustana will be headlining the concert on April 13th at Alumni Park.
Both new and upcoming bands, SPB is trying to make this one of the most successful concerts that Pepperdine had ever hosted.
“This will potentially be one of the biggest concerts Pepperdine has ever had,” said Anthony Kennada, concert coordinator for SPB. “I think there is a lot more buzz on campus than any other concert we’ve had.”
More than 3,000 people are expected at the concert, almost three times the amount of any other spring concert to date at Pepperdine.
“We are going to show everything we’ve got this time,” said Kennada. “It’s going to be a big deal this time.”
The two bands were picked by surveying Pepperdine students at the beginning of the year. Students showed most interest in Ok Go!.
“As a music major, I have really learned to love Augustana’s music,” said freshman Anna Pflieger. “They have really started to break through in an industry that is almost impossible to succeed in. I am definitely excited to hear them live.”
Bands that performed at previous Pepperdine concerts include Jimmy Eat World and Dashboard Confessional, bands that already had a loyal fan base. SPB official said they hope to appeal to a younger and more current crowd than they have with previous concerts.
“Both of these bands are up and coming unlike some of the other ones we’ve had,” said Kennada. “Jars of Clay was popular in ’95, but now we have very current and exciting bands.”
Ok Go recently received a lot of media attention for their music video involving unique treadmill choreography for their single “Here It Goes Again.” Augustana’s recent single “Boston” earned them a place on VH1’s “You Oughta Know- Artists on the Rise” list.
They are often praised for their energetic and happy sound.
Augustana, known for a sound similar to The Fray, can only be advertised on campus flyers until closer to the actual date of the concert.
“They are performing the night before in Los Angeles, so we don’t want to compete with that concert,” said Kennada.
The amount Pepperdine is spending on the concert could not be disclosed, but Kennada said it was much less than usual events of this size cost.
“We were able to get a good deal in order for student tickets to be pretty cheap,” said Kennada. “This is a show that should be worth a lot more.”
Students can buy tickets for $10 in the Smothers Theatre box office starting March 1st. General admission tickets can be purchased for $20 on ticketmaster.com.
02-15-2007
