Who even pays attention to the Super Bowl these days, especially when your favorite team isn’t competing? It was all about the commercials and Beyonce’s halftime show for Super Bowl XLVII. I mean, who doesn’t want to sneak out of a nursing home and go to Taco Bell?
Whether or not you’re tired of the E-Trade baby, he’s back again this year! Though the baby is still as witty and hilarious as ever, many viewers have failed to notice the cast change. The original E-Trade baby Manolo Gonzalez, who warmed our hearts and put stiches in our sides with his first commercial in 2007, just turned 5 years old. The babies may have been swapped out, but comedian Pete Holmes continues his contract with E-Trade as the voice for the babies. E-Trade debuted a new commercial during the 2013 Super Bowl, with the baby explaining all the various things you can do with the money you can save by using E-Trade. Wouldn’t you want to travel to outer space with your dog or chill in a hot tub with a panda?
This year’s Super Bowl ads made an effort to appeal to those wives and girlfriends watching the game. Calvin Klein model Matthew Terry made jaws drop during his appearance in the CK commercials. On behalf of every woman who watched the Super Bowl, I would like to say thank you to Terry for making Super Bowl XLVII that much better.
Above and beyond the hilarious commericals is the subject of every Facebook status and tweet: Beyonce’s halftime performance and the surprise appearance of the whole Destiny’s Child crew. What a brilliant marketing move. Over that weekend, Beyonce’s digital album sales increased by 230 percent while the sales of her group Destiny’s Child jumped up more than 600 percent. On top of that, the group’s new compilation “Love Songs” was released just a few days before the big game. The album features the top love songs released by the group from 1997 to 2004, including a new single, “Nuclear.” The performance had fans craving more of Beyonce and Destiny’s Child — well played.
Despite the funny commercials and outstanding halftime performance, viewers are still raving about the blackout. People have speculated causes ranging from the lack of a smart grid to a sign from the Illuminati. Fans in the stands were anxiously perched on the edge of their stadium seats waiting for Bane to emerge. The 30-minute delay in the game came at an opportune time for 49ers fans, as it marked the start of their 17-point streak that cut the final score to a much closer 34-31.
Now that the season is over, NFL fans can start counting down the days until their beloved teams play again. And for those of us who only watch one football game a year, let’s begin the countdown to Super Bowl XLVIII.
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