• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About Us
  • Contact
  • Advertising
  • Join PGM
Pepperdine Graphic

Pepperdine Graphic

  • News
    • Good News
  • Sports
    • Hot Shots
  • Life & Arts
  • Perspectives
    • Advice Column
    • Waves Comic
  • GNews
    • Staff Spotlights
    • First and Foremost
    • Allgood Food
    • Pepp in Your Step
    • DunnCensored
    • Beyond the Statistics
  • Special Publications
    • 5 Years In
    • L.A. County Fires
    • Change in Sports
    • Solutions Journalism: Climate Anxiety
    • Common Threads
    • Art Edition
    • Peace Through Music
    • Climate Change
    • Everybody Has One
    • If It Bleeds
    • By the Numbers
    • LGBTQ+ Edition: We Are All Human
    • Where We Stand: One Year Later
    • In the Midst of Tragedy
  • Currents
    • Currents Spring 2025
    • Currents Fall 2024
    • Currents Spring 2024
    • Currents Winter 2024
    • Currents Spring 2023
    • Currents Fall 2022
    • Spring 2022: Moments
    • Fall 2021: Global Citizenship
    • Spring 2021: Beauty From Ashes
    • Fall 2020: Humans of Pepperdine
    • Spring 2020: Everyday Feminism
    • Fall 2019: Challenging Perceptions of Light & Dark
  • Podcasts
    • On the Other Hand
    • RE: Connect
    • Small Studio Sessions
    • SportsWaves
    • The Graph
    • The Melanated Muckraker
  • Print Editions
  • NewsWaves
  • Sponsored Content
  • Digital Deliveries
  • DPS Crime Logs

Buzzworthy: Florence & Co. ready for new album

September 9, 2011 by Sonya Singh

Photo Courtesy of Myspace.com

If your life has felt the lack of traipsing English singers clad in chiffon, have no fear: Florence + the Machine are back.

With Aug. 23’s formidable new single “What the Water Gave Me,” the band tests listeners’ familiarity with art, literary knowledge and sunny disposition.

The track was produced by Paul Epworth, a man who’s had a pretty decent 2011 thus far. Riding high from his work behind the scenes of record-smashers like Adele’s “21” and Friendly Fire’s “Pala,” Epworth told BBC 6Music that Flo & Co.’s forthcoming second album is “a lot less indie and a lot more soul.” This slight change in direction is evident from the get-go in the song’s sound and lyrical allusions alike.

The title references the trippy, surrealistic Frida Kahlo painting of the same name (really, Google that thing). The track is dark and melodic, full of Hammond organs, spooky incantations and crashing cymbals. And it’s sort of great.

Florence Welch has said she’s artistically interested in things that are overwhelming. She explains that this song is for one of nature’s most immense forces, the water. It’s also about individuals who have lost their lives trying to rescue loved ones from drowning. Eeek.

If I haven’t lost you yet (or, better yet, if you’re more into it), there’s more to unpack. Virginia Woolf also makes it into the chorus when Flo sings, “Lay me down/Let the only sound be the overflow/Pockets full of stones.” In 1941, dearest Virginia filled her overcoat pockets with rocks and drowned herself in the Ouse River near her home in Sussex, England, when she feared she was going crazy again. Simply put: Flo’s got a magic way with words.

I was hooked on the song from the snappy, moody intro, which soon showcases a more restrained vocal from Florence. Let’s face it – there aren’t a ton of lukewarm Florence fans out there. If you hate the Machine, it’s probably because you think Flo’s voice sounds like someone stomped on a Canada goose’s foot with a steel-toed boot. I do see your point there, but after her debut album “Lungs,” we’ve seen her reel in her runaway howls a bit.

Since her cover of Buddy Holly’s “Not Fade Away” on this summer’s star-studded tribute album “Rave On Buddy Holly,” it seems Florence has been less pop, more soul. Even though she still has her trademark sounds and grand finale in “What the Water Gave Me,” it’s definitely more controlled than the Grammy-nominated “Lungs.” I like what this means for the new album, and Flo herself told BBC Radio 1 she’s still learning how to sing.

“I’m learning restraint. When I first started singing, I just used to scream all the time. When I first played in pubs and clubs with just an electric guitar, it was the only way to get people to pay attention, but I think I’ve got more control now having performed a lot more. I’m still screaming at some points though.”

The song itself just feels big, but never so big that it crumples under its own weight. Its impressive instrumentation and strong melody bode well for their second album. Recorded at the iconic Abbey Road Studios in St. John’s Wood, London, Florence + the Machine’s new album is set to drop on Nov. 7.

Filed Under: Life & Arts

Primary Sidebar

Categories

  • Featured
  • News
  • Life & Arts
  • Perspectives
  • Sports
  • Podcasts
  • G News
  • COVID-19
  • Fall 2021: Global Citizenship
  • Everybody Has One
  • Newsletters

Footer

Pepperdine Graphic Media
Copyright © 2025 · Pepperdine Graphic

Contact Us

Advertising
(310) 506-4318
peppgraphicadvertising@gmail.com

  • Facebook
  • Instagram
  • Twitter
  • YouTube
(310) 506-4311
peppgraphicmedia@gmail.com
Student Publications
Pepperdine University
24255 Pacific Coast Hwy
Malibu, CA 90263
  • Facebook
  • Instagram
  • Twitter
  • YouTube