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social media influencers

“Somewhere in the Middle”: Students Consider Social Media’s Impact on Their Health and Wellness

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What does this article have in common with Instagram, Facebook, TikTok, X (formerly known as Twitter) and Snapchat?It’s competing for your attention.“On social media, attention is everything,” Public Relations Professor Klive Oh said.When it comes to health and wellness content on social media, Oh said the tactics to gain your attention are advanced. … [Read more...] about “Somewhere in the Middle”: Students Consider Social Media’s Impact on Their Health and Wellness

Students Feel the Heat to Have a Picturesque Summer

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When school dismisses in the spring, students are eager to start their summers — an entire three months full of nonstop travel, laughter and friends. That’s what makes a summer “good,” right?When thinking about this inquiry in a deeper manner, what actually constitutes a “good summer?” Is it an abundance of trotting the globe? Is it working … [Read more...] about Students Feel the Heat to Have a Picturesque Summer

Pepperdine Provides a Breeding Ground for Instagram Influencers

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Photo courtesy of Amelia EdmondsonPepperdine is home to the beach, SunLife and, more recently, Instagram influencers.Instagram influencers are people who have a large enough following and engagement to influence their followers, according to USA Today. Influencers from all over make the drive to Malibu to pose at Nobu, Malibu Farm or El Matador State Beach for content, but at … [Read more...] about Pepperdine Provides a Breeding Ground for Instagram Influencers