Transparency Item: The Perspectives section of the Graphic is comprised of articles based on opinion. This is the opinion and perspective of the writer. Pepperdine updated its logo. Let's look at it through a designer lens. A logo, especially one of this caliber, holds power. It is one of the first things you see and with that requires significant thought and preparation in … [Read more...] about Opinion: Rave: Look On the Bright Side of Pepperdine’s New Logo
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Pepperdine Athletics’ Branding Faces Bevy of Challenges
Two senior officials from Pepperdine University's Athletic Department and a group of students were asked to identify the department's primary logo. The results are mixed. “I would say ‘P’ with the ‘Waves’ under it is our primary logo,” Director of Development Tim Cullen said, referring to the first logo shown below. Three of Pepperdine University’s many athletic … [Read more...] about Pepperdine Athletics’ Branding Faces Bevy of Challenges