Two senior officials from Pepperdine University's Athletic Department and a group of students were asked to identify the department's primary logo. The results are mixed. “I would say ‘P’ with the ‘Waves’ under it is our primary logo,” Director of Development Tim Cullen said, referring to the first logo shown below. Three of Pepperdine University’s many athletic … [Read more...] about Pepperdine Athletics’ Branding Faces Bevy of Challenges
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