Two senior officials from Pepperdine University's Athletic Department and a group of students were asked to identify the department's primary logo. The results are mixed. “I would say ‘P’ with the ‘Waves’ under it is our primary logo,” Director of Development Tim Cullen said, referring to the first logo shown below. Three of Pepperdine University’s many athletic … [Read more...] about Pepperdine Athletics’ Branding Faces Bevy of Challenges
Follett
Bookstore Threatens Legal Action against Online App
Photos by Esther Kang Occupy The Bookstore, a Google Chrome plug-in that allows students to compare prices for textbooks while on bookstore websites, is gaining support and downloads after receiving legal threats from Follett Corporation in September 2014. The plug-in was originally launched as “Bookstore Enhancer” by co-founders Ben Halpern and Peter Frank, who is also … [Read more...] about Bookstore Threatens Legal Action against Online App
