Art by Samantha MillerThe glass ceiling of NCAA amateurism rules is broken.Collegiate student-athletes are now free to profit off their own names, images and likenesses (NIL) and market their own brands, after the NCAA bent under legal pressure from eight states June 30.Name, image and likeness are three elements that make up a legal concept known as the “right of … [Read more...] about Pepperdine Student-Athletes Can Now Market Their Name, Image and Likeness
branding
Pepperdine Athletics’ Branding Faces Bevy of Challenges
Two senior officials from Pepperdine University's Athletic Department and a group of students were asked to identify the department's primary logo. The results are mixed. “I would say ‘P’ with the ‘Waves’ under it is our primary logo,” Director of Development Tim Cullen said, referring to the first logo shown below. Three of Pepperdine University’s many athletic … [Read more...] about Pepperdine Athletics’ Branding Faces Bevy of Challenges
