Hidden Treasures vintage shop in Topanga set up a sales rack outside Aug. 22. The building is nearly 100 years old and has been the home to vintage selling since the late 1980s, according to Hidden Treasures’ website. Photos by Cristal Soto
Malibu’s thrifting scene is rewriting what style means in a luxury town.
Secondhand shops have become places not just to save money, but to build community, embrace sustainability and discover personal style, according to Senior Jaycee Cox.
“It’s very eclectic,” Hidden Treasures Associate Harrison Styles said. “No one’s looking for the same things. Everyone’s looking for something unique to them and their style.”
Identity and Community
Thrifting is both practical and personal for many students. Senior Jaycee Cox said secondhand shopping has been part of her life since middle school.
“It’s something I bonded over with friends,” Cox said. “You have fun with it.”
Upon moving from her hometown in Florida to Malibu, Cox said she realized thrifting also made financial sense.
“Not only can I get more for less, but the style out here is so different,” Cox said.
Cox said she had found practical pieces she can use for her professional style as well as clothing she wears on rotation.
Accessibility in Thrifting
Accessibility is a key shopping experience at Agoura Hills’ Goodwill. Associate Carlos Vallejo said he views the store’s role as community-based.
“A lot of people don’t really have access to certain brands or even just wanting luxury clothing,” Vallejo said. “It makes things more affordable for families and students, especially with the new semester beginning.”
Vallejo said their customers come are all ages and backgrounds, although he has noticed a spike in younger shoppers.
“It’s so open for everybody here,” Vallejo said. “It’s very beginner-friendly. There isn’t just one group that our store caters to.”
Beyond the racks, Vallejo said the relationships keep people coming back.
“Our regulars are really nice and very familiar with the staff,” Vallejo said. “It makes things a lot more community-based. People build relationships with us, and it makes things easier and more fun.”
A variety of clothing items and accessories line the shelves of Hidden Treasures vintage shop in Topanga on Aug. 22. Items in the store can range from $5 to $1,000.
How Malibu’s Thrift Scene Is Shifting
Customer demographics have changed in recent years, Styles said.
“Since the fires, less people are going to the beach.” Styles said. “We’re getting a lot more regulars and a little less touristy crowds.”
Seasonal demand also plays a role. Festival season draws costume hunters, while cooler months bring a rush for statement jackets and layers, Styles said.
“Come here every two or three weeks and most of these pieces will be gone,” Styles said.
Vintage pop-up events add another layer to Malibu’s thrift scene, Cox said. Many shoppers get eager for curated finds and a way to support small resellers. The hunt itself is part of the appeal.
“It’s a really good chance to explore your own style,” Cox said. “Why not mix it up a little? Thrifting opens up a whole new world of clothing and options.”
Vallejo said he agreed that the key to vintage shopping is keeping an open mind.
“Try something outside of your comfort zone,” Vallejo said. “You never really know when you’re going to want that piece later on.”
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Contact Cristal Soto via email: cristal.soto@pepperdine.edu
