Photo courtesy of Bailey Bosworth
Next time you find yourself gazing uninspired into your closet while trying to pick out a rad outfit for the day, look no further than Bailey Bosworth for fashion inspiration. Bosworth, a junior and IMC major, writes as a “Fashion Guru” for College Fashionista, a blog showcasing the latest in college styles and trends on campuses around the world.
Bosworth is a College Fashionista intern on behalf of Pepperdine and writes monthly profiles about students and the trends they’re wearing. With more than 50 articles about students sporting their most stylish looks, Bosworth’s blog covers a range of trends and seasons. A single search of her fashionista page produces articles about men and women, covering topics from California style to the trendy Apple Watch.
“The first article of the semester always has to be about yourself as an intro,” Bosworth said. “Then, once a month, I take photos of someone and write articles about them. I follow a format and link their clothes so that people can shop the look.”
“They give you a packet of different categories you can write about, like ‘fashion from abroad,’ ‘beauty bar’ or ‘all in the details,’ with examples of how to write, and you always follow the same format,” she said.
Bosworth joked about the positives of writing for College Fashionista, rather than using an independent blog.
“It’s exactly what I need because I’ve always known I wanted to start a blog, but I didn’t always know what I wanted to do exactly,” Bosworth said. “Like whether I wanted it to be about me, ‘cause I don’t want to look cute every day. That’s a lot of pressure.”
Bosworth described her personal style as “edgy with a little bit of California beach girl, and very trendy.”
She chooses to profile others, however, because of her love for street style. When asked about her fashion idol, she decided on American fashion stylist Rachel Zoe, although she had a hard time choosing from all the icons of the industry.
“I’ve loved fashion ever since I was little,” Bosworth said. “I had an old-fashioned trunk of dress up clothes, and we had this little Harry Potter closet under the stairs, full of costumes and clothes. I just love dressing up for events now, too.”
When Bosworth discovered College Fashionista her freshman year while surfing online, she decided to take the plunge as she set out for the fashion capital of London during her sophomore year.
Her fashion interest was also inspired by the great Insta-famous fashion promoters of our time like “tuulavintage” and “garypeppergirl,” who make a career of looking glamorous and blogging daily.
“They are beautiful and go to events, and [they] post every single day as they travel the world. So when I was in London, I was pretending that I was that, but I definitely wasn’t,” laughed Bosworth. “I think my interest just stemmed from them.”
Bosworth said she hopes College Fashionista is just the beginning of a fashion career.
“I would love to incorporate fashion just because it’s something I’m really passionate about,” she said. “Marketing for fashion is what would be ideal. And, ideally, someone will see it and want to hire me, or I can get a position at College Fashionista.”
Until then, Bosworth offers a tip for staying on top of the fashion game, as well as on budget. She recommends searching for staple pieces to invest in and drawing inspiration from social media for wardrobe essentials. Bosworth also shared her favorite fall trend for the season.
“There are these sweaters, and I just bought one ‘cause they’re super cute, which are long and have a cowl neck, and they’re so comfortable!”
For more tips straight from the fashionista herself, consult College Fashionista and search for Pepperdine on their page to find her!