The NCAA now allows student-athletes to make money off of their name, image and likeness. What does that mean, and how can Pepperdine student-athletes leverage it?
As a baseball enthusiast, marketing professional and rookie father, alumnus Austin Hurwitz doesn’t shy away from sharing his two cents on what it takes to be successful in sports marketing and the life lessons he’s encountered along the way.
Matt Deseno, professor and founder of BAAM marketing agency, shares his tips for starting and leading a business.
Pepperdine alum Olivia Robinson launched BlackDollar, an app that connects people with local Black-owned businesses last November. BlackDollar aims to help the movement toward Black economic empowerment and will soon offer financial education materials to buy.
Senior Noah Santo talks about how his desire to become a professional athlete has lead him to a career interest in marketing.
Fresh Faces features first-year and transfer students in an effort to unite Pepperdine students, regardless of where they are. This installment introduces transfer Micaela Harris, an Integrated Marketing Communication student who is passionate about working in social media marketing and creating her own businesses.
Pepperdine senior Megan Dunn merges her interests with her internship, applying her knowledge of PR into the entertainment field.
On-campus agency offers free services to its clients
Photo Courtesy of Daniel Kibuuka Senior Daniel Kibuuka met the people who would help change the course of his life when he accidentally broke one of their windows as a child. They called him in for a talk, and he said he knew he was “in so much trouble.” But instead, the people inside the […]
Art by Madeline Duvall When the phrase “luxury fashion” is brought up, brands like “Gucci” and “Burberry” come to mind. Brands such as these are at a status that seems unattainable to someone trying to start their own fashion company. Lucky for those looking to enter the fashion market there’s another style of clothing that’s […]